Tip 2: Show Concern and Compassion.
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People tend to trust people who show concern for them. When they bleed, they want to know others bleed with them. Even companies have to show concern over self-interest in times of crisis. During the Pepsi needle syringe-tampering reports, you may recall the criticism some expressed in the company’s handling of that crisis. When the public asked about the possibility of recalls, Pepsi officials embraced logic: the cans were bottled at different plants in different parts of the country; there was no logical patterns for the alleged tampering incidents. No recalls: logical decisions. But Pepsi received criticism not for what they said, but for what they didn’t say. The absence of what some believed to be concern about public safety. The same is true on an individual level. People have to feel your concern before they hear your words.
People tend to trust people who show concern for them. When they bleed, they want to know others bleed with them. Even companies have to show concern over self-interest in times of crisis. During the Pepsi needle syringe-tampering reports, you may recall the criticism some expressed in the company’s handling of that crisis. When the public asked about the possibility of recalls, Pepsi officials embraced logic: the cans were bottled at different plants in different parts of the country; there was no logical patterns for the alleged tampering incidents. No recalls: logical decisions. But Pepsi received criticism not for what they said, but for what they didn’t say. The absence of what some believed to be concern about public safety. The same is true on an individual level. People have to feel your concern before they hear your words.
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