Establish Credibility.
People believe people they like, people who are similar to them, people who are trustworthy, and people who have demonstrated expertise. Work on one or all of these to build your credibility with any given group. The higher your credibility, the greater impact your message will have. Aristotle summed it up this way: "Persuasion is achieved by the speaker's personal character when the speech is so spoken readily than others; this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."
People believe people they like, people who are similar to them, people who are trustworthy, and people who have demonstrated expertise. Work on one or all of these to build your credibility with any given group. The higher your credibility, the greater impact your message will have. Aristotle summed it up this way: "Persuasion is achieved by the speaker's personal character when the speech is so spoken readily than others; this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."
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DRZ
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