Talk About Facts and Statistics to Those Who Think Analytically.
These people don't buy cereal without figuring out the cost per ounce. Even if they are persuaded by emotion, they'll ask for the supporting evidence so as not to be embarrassed should anyone ask the reason for their breakfast choices. They don't believe in "soft dollars," "soft skills," or "soft data." Quantify everything.
These people don't buy cereal without figuring out the cost per ounce. Even if they are persuaded by emotion, they'll ask for the supporting evidence so as not to be embarrassed should anyone ask the reason for their breakfast choices. They don't believe in "soft dollars," "soft skills," or "soft data." Quantify everything.
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