Wednesday, February 25, 2009

Being Persuasive-4

Talk About the "Bandwagon" to Those Who Like to Jump On It.
Whether to save the effort of thinking for themselves or to meet their needs of belonging, these people pay a great deal of attention to what everyone else is doing. Passwords here include: "The trends show…" "Experts in the field seem to think…" "The leading-edge companies have implemented…" With these people, you need to provide testimonials of what others think of your ideas.
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